So when you want to convince your love or indeed your ex-love of your sincere affection, and you feel you may be falling on "deaf ears", consider this… that when you merely declare your feelings out loud, there's a risk that they might not quite believe you.

Even a message on an answerphone or a text message does not have the meaning and 'truth-value' of the hand-written love letter. It is almost as though we consider spoken words to be - well - just words, no more. They might sound nice but anyone can 'talk the talk'. But when you set pen to paper, your ex-love is going to realize that you are not just paying lip-service to your emotions. You have taken action and created a tangible token of your love, one that you intend to last a long time. That means a lot!

What's more, your feelings expressed in writing are there for an ex lover to look at … understand … and savour … again and again. Like the famous sword wielded by the Greek hero, the written word can slash through even the most awkward knot of misunderstanding and restore good feeling and affection once more.

One more thing about the love-letter. It's an extraordinary opportunity for you to go that little bit further with your inner capacity for romance and emotional language than you could if you were speaking out loud. There is something a little bit poetic and flowery about the love-letter. Where spoken language is the bread-and-butter of human communications, the love-letter is the cake and the icing too.

Maybe the special sweetness had gone out of your relationship and you can't quite see how to re-create it. The love-letter is the perfect opportunity to persuade your ex that all that sweetness is still there waiting for the two of you to discover it again … together.


Why do love letters work?

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The global advertising industry has known for a long time that people will always believe what is written more than they believe what is merely spoken. Have you ever read something strange in a newspaper, and a part of you says it's not true but another part of you say's it is? That's because we humans tend to believe the written word more than the spoken word. It's just a fact... Nobody really knows why, but perhaps it is because the written word lasts through time … whereas the spoken word merely dissolves into thin air a moment later.


bugs witha love letter
You're the one that I want, you are the one bug - ooh, ooh, ooooh!
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